Canelo Alvarez

On-location event photography capturing Canelo Álvarez during a retail and distributor visit to promote his alcoholic beverage brand, VMC. The project included lifestyle and promotional photography of product signings, fan interactions, and employee moments in front of branded VMC backdrops. These high-quality visual assets were created for social media marketing, digital advertising, and brand storytelling. The content supports celebrity brand promotion, retail marketing, and distributor activation campaigns.